Paris Saint-Germain has officially shifted its Ballon d'Or campaign strategy, deciding to focus its efforts on two specific players: Khvicha Kvaratskhelia and Ousmane Dembélé. This decision comes despite the Parisian club initially having a historic ten players nominated for the prestigious award and declaring a neutral stance. The club's reversal is influenced by the strong performances of other contenders like Harry Kane, who leads bookmakers after Bayern's record-breaking season, and Lamine Yamal, riding a World Cup wave. Kylian Mbappé's looming presence for Real Madrid also played a role. PSG concluded that silence was not an option ahead of the October 26 ceremony. Dembélé, the reigning winner, aims for consecutive awards, while Kvaratskhelia represents the fresh face of PSG's project, notably for his decisive role in their Champions League run. Other nominees like Vitinha and Fabián Ruiz are now sidelined in this focused two-man push.
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