Lionel Messi is venturing into animated entertainment with "Messi and the Giants," an adventure series set to premiere globally on Disney+ in summer 2027. Messi serves as an executive producer for the show, which was developed by Sony Pictures Television and Sony Music Vision, with animation by Atlantis Animation. The series follows Leo, a 12-year-old from Argentina, who must face giants in soccer-like battles to return home. This initiative aims to extend Messi's legacy beyond his playing career, much like Michael Jordan's brand continues to thrive decades after his NBA retirement. Messi, currently under contract with Inter Miami through the 2028 MLS season, hopes the series will inspire children and allow his name to remain familiar to new generations through a different medium. He expressed a personal connection, having loved animated series as a child.