Liverpool FC announced a record-breaking shirt sponsorship deal with Turkish Airlines, effective from the summer of 2027. The five-year agreement is reportedly worth over £300 million, making it the most valuable front-of-shirt deal in Premier League history. This partnership follows Liverpool's historic 2005 Champions League victory in Istanbul, a connection highlighted by both parties. Turkish Airlines, 49% owned by the Turkish state, aims to leverage Liverpool's global fanbase for market development, particularly in Asia and North America, mirroring strategies of other Middle Eastern carriers like Emirates, Etihad, Qatar Airways, and Riyadh Air with clubs such as Arsenal, Manchester City, Barcelona, Paris Saint-Germain, and Atlético Madrid. The deal signifies Turkish Airlines' move into top-tier football sponsorship, aiming to convert fans into passengers and consolidate its brand portfolio.
Editor-in-chief of www.Fanzium.com for 3 years. Passionate about football since childhood, he oversees the editorial line and the analysis of major European and international football news. His expertise covers club strategy, the transfer market, and the economic issues of modern football.
