TelevisaUnivision is significantly enhancing its United States coverage of Mexico's Liga MX through a new partnership with Genius Sports. This collaboration introduces live graphics, improved in-game data, and innovative sponsorship opportunities, leveraging Genius Sports' AI-powered Moments engine. The initiative aims to upgrade the viewer experience, tracking in-game outcomes and player milestones, while also boosting commercial value by enabling brands to advertise during key live match moments. This is expected to accelerate revenue for Liga MX, recognized by Nielsen as the most-watched soccer league in the US. The enhanced broadcasts will debut with the Toluca versus Atlas match on September 12. Andrew Captan, TelevisaUnivision’s EVP of US sports sales, highlighted the goal of deepening fan engagement among US Hispanic audiences and delivering value for advertisers. This partnership builds on Genius's prior deal to install its GeniusIQ platform in all 18 Liga MX stadiums. TelevisaUnivision has broadcast Liga MX in the US for over 35 years, holding exclusive commercial rights outside Mexico and airing over 220 matches annually across its platforms.