During a Saudi Pro League match between Al-Taawoun and Al-Hilal, fans reportedly taunted Al-Hilal midfielder Ruben Neves by chanting the name of his deceased former teammate, Diogo Jota. Jota tragically died in a car crash on July 3, 2025, and Neves was a pallbearer at his funeral. Footage of the incident circulated, showing Neves reacting on the field. Football superstar Cristiano Ronaldo strongly condemned the behavior, calling for lifetime bans from stadiums for the offending fans, stating such actions are "no longer football."

Both Al-Hilal and Al-Taawoun clubs issued statements. Al-Hilal filed a complaint with the Saudi Arabian Football Federation, while Al-Taawoun condemned the chants and pledged to take measures against those responsible, emphasizing that such conduct does not represent their club's values.