Manchester City FC, the eight-time Premier League champions, has announced a significant multi-year regional partnership with Durex, naming the global brand as its official health and wellness partner in China. This collaboration aims to advocate for healthy lifestyles through cultural and digital activations across the region. Both entities will leverage their global reach to create engaging campaigns for Chinese consumers and club fans. David Tang, CEO of City Football Group China, expressed enthusiasm for Durex's commitment to positive lifestyles. Vivien Huang, CMO of Reckitt & Manon, highlighted a shared vision for enabling a healthy and wonderful life. This deal further bolsters City's commercial portfolio, which recently added Trendyol and AUX. The Sky Blues are also preparing to kick off their 2026-27 Premier League campaign against AFC Bournemouth, with key players like Erling Haaland, Phil Foden, and Rayan Cherki expected to feature prominently.