Manchester City has officially launched its new flagship City Store at Medlock Square, a massive 21,000 sq ft, three-floor retail space on the Etihad Campus. This marks the largest store ever opened by the club, developed in partnership with PUMA and Stichd. The store offers an interactive ‘Make It Yours’ customisation station, an extensive range of Manchester City products including kits and lifestyle collections, and exclusive memorabilia.

A dedicated City Football Group area features merchandise from clubs like Palermo and Girona. Advanced technology, such as upgraded shirt personalisation and faster checkouts, enhances the shopping experience. The grand opening included a preview event, a screening of Manchester City's game against RB Leipzig, and appearances by club legends Joe Hart and Steph Houghton, attracting hundreds of fans. This initiative aims to significantly elevate the fan retail experience.