The 2026 World Cup, hosted across the United States, Canada, and Mexico, proved a significant platform for emerging talents, particularly for Moroccan internationals Ayyoub Bouaddi and Ismaël Saibari. Spain ultimately won the tournament, defeating Argentina 1-0. Bouaddi, an 18-year-old midfielder from LOSC, saw his market value surge by 30 million euros, reaching 80 million euros, following impressive displays, notably against Brazil. He now ranks among the most valuable young footballers globally.

Saibari, a PSV Eindhoven standout, also experienced a 15 million euro increase in his market value after scoring three goals for Morocco. His strong performances attracted interest from Bayern Munich, who accelerated efforts to sign him during the competition. Despite Morocco's quarter-final exit and Saibari's injury against Canada, both players significantly enhanced their profiles.